Largest outdoors retailer eager to connect with Syracuse race fans
CONCORD, N.C. — May 4, 2012 —DIRTcar Racing is pleased to announce Gander Mountain, the nation’s largest retail network of stores specializing in hunting, fishing, camping, boating and outdoor lifestyle products and services, will be title sponsor of the Gander Mountain 150, the DIRTcar 358-Modified championship at NAPA Auto Parts Super DIRT Week XLI.
Gander Mountain joins NAPA Auto Parts and SEF Small Engine Fuel as primary sponsors of the award-winning, week-long event Oct. 3-7 at the New York State Fairgrounds in Syracuse.
“Gander Mountain is a perfect fit with NAPA Auto Parts Super DIRT Week,” said Ben Geisler, World Racing Group CMO. “Gander Mountain is a popular shopping destination for many of our fans, now we’re excited to create an opportunity for our fans to connect with Gander Mountain at the Moody Mile. Of course, camping is such a big part of Syracuse each year, and no outdoors retailer is better equipped to meet their needs than Gander Mountain.”
There are eight Gander Mountain stores in New York, including one in Cicero only 13 miles from the New York State Fairgrounds.
“We are absolutely excited to become a major part of Super DIRT Week,” said Steve Uline, Gander Mountain’s EVP Marketing. “Motorsports fans are also fans of the outdoors, and by becoming title sponsor of the DIRTcar 358-Modified championship at Syracuse we are looking forward to supporting their racing weekend and making them aware of our great products and services.”
NAPA Auto Parts Super DIRT Week XLI features four premier divisions of DIRTcar Racing in spectacular action on the 1-mile New York State Fairgrounds oval. The event kicks off on Wednesday, Oct. 3, and runs through Sunday, Oct. 7. In addition, DIRTcar and World of Outlaws events at Rolling Wheels Raceway Park in Elbridge, N.Y., (Oct. 4 and Oct. 6) enhance the Super DIRT Week experience.
For news and information about NAPA Auto Parts Super DIRT Week XLI — including schedules, entry forms and tickets — click SuperDIRTWeekOnline.com, or call DIRTcar Racing’s Northeast office at 315-834-6606.
The Super DIRTcar Series and DIRTcar Racing in the Northeast Region is brought to fans by several sponsors and partners including Chevy Performance Parts, Hoosier Racing Tire, NAPA Auto Parts, Safety-Kleen, SEF Small Engine Fuel, and VP Racing Fuels. Contingency sponsors include ASI, Bicknell Racing Products, Bilstein Shocks, Brodix, ButlerBuilt, Cometic Gasket, Comp Cams, Intercomp, JE Pistons, KSE Racing Products, Motorsports Safety Systems, MSD Ignition, Penske Shocks, Racing Electronics, Superflow, TNT Rescue, Vicci Racing Apparel, WIX Filters, Wrisco Industries and Xtreme Lubricants.