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R2C Performance Partners with World Racing Group

R2C Competition Series Filters
R2C Competition Series Filters

Concord,NC —May 26, 2010 — World Racing Group announces R2C Performance will be the “Official Air Cleaner” of the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series and the DIRTcar UMP Summer Nationals Hell Tour.

R2C Performance intake systems and air filters deliver the most efficient performance in the market, with compressed air cleaning only and no oiling required. They have lower average restriction throughout the life of the filter and more dust holding capacity than any other filter available. Whether using the Sprint Car filter or the Late Model filter, R2C synthetic filters are fully washable and can be cleaned with low pressure compressed air and be race-ready in minutes.

“As a manufacturer and supplier of premium, oil-free Super Late Model and Sprint Car competition air filters and E-Z Seal base systems for World of Outlaws competitors, our contingency relationship provides an excellent opportunity to say thanks to the racers for helping R2C Performance Products become one of the fastest growing manufacturers in circle track motorsports and to give back to a prominent segment of the racing community,” Vice President of Sales Ed Sroka said. “As the recognized leader in sanctioned dirt track racing, the World Racing Group works tirelessly to provide an excellent platform, tasked with the goal of increasing R2C’s brand awareness and recognition. We look forward to a long and successful relationship.”

For the World of Outlaws series, R2C Performance will reward participating winning teams with cash and product certificates. Plus, at the season-ending World of Outlaws Sprint Car Series banquet, a custom-built, factory-assembled Sprint Car Base and Filter System will be awarded to two teams, and at the World of Outlaws Late Model Series banquet two cases of R2C Super Late Model filters will be awarded. Prizes for teams competing in the Summer Nationals Hell Tour will be announced at a later date.

“R2C Performance air filter systems are one of the best new products we’ve seen in quite some time and we are excited they have partnered with both World of Outlaws Series and the Summer Nationals,” said World Racing Group CMO Ben Geisler. “These three series reach over 1,500 of the toughest late model and sprint car competitors in the country and we think they’ll be happy to see the awesome support program R2C has put in place for them.”

For more information on R2C Performance and its Sprint Car or Late Model filters, visit www.r2cperformance.com.

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